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Videos

Turning data and asian consumer insights into action

Join this highly interactive talk show - with an impressive line-up of industry thought leaders - who will share novel regional insights and describe their own experiences with new technologies and approaches, and how it can create customer-centric...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Gemma Calvert, Chris Neo, James Parsons, Martin Roll, Rinita Singh
June 15, 2015
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Citation

Calvert, Neo, Parsons, Roll and Singh (2015a, June 15). Turning data and asian consumer insights into action . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/turning-data-and-asian-consumer-insights-into-action-


Research papers

The myth of the brand in Asia

As the West desperately tries to climb out of recession, Asia is attracting investment. This is where the growth is for brands in all kinds of categories. Few doubt that brands are fantastic tools for making money. So how do brands work in Asia? Do...

Catalogue: Asia Pacific 2013: Asia On The Move
Author: James Parsons
Company: Flamingo
April 7, 2013
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Citation

Parsons, J. (2013a, April 07). The myth of the brand in Asia. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-myth-of-the-brand-in-asia


Research papers

Lipstick on a pig

This paper will argue that Qualitative research and Japan don't mix. That what goes by the name of qualitative research in Japan is, in many cases, something very different; a beast that has - in evolving to fit Japanese cultural assumptions,...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Author: James Parsons
Company: Flamingo
April 7, 2009
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Citation

Parsons, J. (2009a, April 07). Lipstick on a pig. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/lipstick-on-a-pig


Research papers

N=No

This paper observes that the need for qualitative-based understandings of brand relationships is growing around the world as emerging markets grow, develop and fragment.At the same time it raises questions of how the global culture of qualitative...

Catalogue: ESOMAR Conference 2005: Innovate!
Author: James Parsons
Company: Flamingo
February 27, 2005
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Citation

Parsons, J. (2005a, February 27). N=No. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/n-no


Research papers

This may fell a little freaky

This paper describes a philosophical conflict that is underway and present at all levels of our culture today. The conflict is between a traditional framework for understanding truth and reality, and a second, increasingly important paradigm that...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Sarah Castell, James Parsons
Company: Flamingo
October 28, 2001
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Citation

Castell and Parsons (2001a, October 28). This may fell a little freaky. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/this-may-fell-a-little-freaky